Friday, December 19, 2014

Programme World Tourism Forum Lucerne 2015

Programme World Tourism Forum Lucerne 2015

The World Tourism Forum Lucerne is the only platform where three generations, the public and private sectors as well as all the different subsectors of our industry meet in one room and work together on the future of our industry. Be prepared to be actively engaged in a series of lively, high-level and thought-provoking panel sessions, round table discussions and workshops.

 

Opening Session -  Afternoon Session  -  Day 2  -  Optional Programme

  • 11.10 Keynote - How the zero marginal cost society is changing the world
    Jeremy Rifkin: Advisor to the European Union, President of the Foundation on Economic Trends, Washington, D.C
  • 11.50 Panel - Facing tomorrow’s challenges
    Jeremy Rifkin: Advisor to the European Union, President of the Foundation on Economic Trends, Washington, D.C.
    Representative from China
    Amel Karboul: Minister of Tourism of Tunisia
    Paul Griffiths: CEO of Dubai International Airport
  • 12.40 Azerbaijan at World Tourism Forum Lucerne 2015
    Official Representative of the Guest Country Azerbaijan
  • 13.00 Lunch hosted by Azerbaijan

ATERNOON SESSION - Thursday,  23 April  2015

  • 14.30 Keynote - How to become irresistible
    Kevin Roberts: CEO Saatchi & Saatchi Worldwide
  • 15.00 Videos -  The future of tourism: Our Young Talents’ perspectives
  • 15.15 Round Table -  Cracking the code on Talent Management in the hospitality industry
    The list of high profile CEOs invited to attend include:
    Christopher Cowdray: CEO of Dorchester Collection
    Frank Fiskers: President & CEO of Scandic Hotels
    Greg Dogan: President & CEO of Shangri-La Hotels and Resorts
    Jennifer Fox: President of FRHI Hotels & Resorts and Fairmont Hotels & Resorts
    Gerald Lawless: President & Group CEO pf Jumeirah Group 
    Moderated by: Aradhana Khowala Managing Partner bridge.over
  • 15.45 Networking Break
     
  • 16.30 Workshops

    WORKSHOP 1 
    Global to local – building strong tourism partnerships powered by Etihad
    WORKSHOP 2
    Mobility goes digital powered by Europcar
    WORKSHOP 3
    Emerging talent for emerging opportunities powered by Korn Ferry
    WORKSHOP 4
    Time to act! powered by myclimate
    WORKSHOP 5
    Beyond a room and a meal – managing online ratings at the destination level powered by Korn Ferry
    WORKSHOP 6
    Successful strategies for sustainable tourism development powered by SECO/Swisscontact
  • 18.00 Take Home Message -Visualiser
  • 19.00 WALK THE TALK COCKTAIL AND GALA DINNER WITH  THE YOUNG TALENT AWARD at the KKL Luzern, Culture and Convention Centre 

DAY 2 - Friday,  24 April  2015

  • 07.45 Coffee and Patries Service, Networking
  • 09.00 Questions & Answers- Dialogue with the WTFL Think Tank on the future of travel and tourism
    Dr Michael  Frenzel: Chairman of the World Travel & Tourism Council, President of the Federal Association of the German Tourism Industry 
    Prof Geoffrey Lipman: Director of Greenearth.travel 
    Helena Egan: Director of Industry Relations at TripAdvisor 
    Lars B. Sonderegger: Founder and Executive Chairman of Quantonomics
  • 09.50 Networking Break
  • 10.30 Breakout Sessions 

    Session A
    How to become more attractive for Young Talents
    James Hyde, Charles Donkor, Aradhana Khowala
    Session B
    Outbound China: Are we ready for it?
    Prof Kaye Chon, Prof Dr Wolfgang Georg Arlt, Mang Chen, Paul Jones, Daniel Tschudy
    Session C
    E-travel behaviour: How to attract  the generation Y
    Dr Andreas Liebrich, Nick Hall, Tobias Ragge, Prof Graham Miller
    Session D
    Shopping tourism: Challenges and opportunities
    Ian Stazicker, Raphael Gübelin (invited), Manelik Sfez, Dr Gabby Walters
    Session E 
    Diversity: An undiscovered potential for our industry? 
    Winner of the “Celebrating diversity competition”, Michael Farrell, Walter Schmid, diversity expert
  • 11.45 Insight - The Secret of Learning from Other Industries 
    Desirée M. Boiller: CEO of Value Retail 
  • 12.30 Lunch
  • 14.00 Keynote - 2020 Shanghai Tourism Vision 
    Ms. Wen Zhao: Vice-Mayor of Shanghai 
  • 14.20 5 x 4 Minutes of Fame - The 5 nominated Movers & Shapers present their new business models
  • 14.40 Presentation - Azerbaijan: Fast Growing Development 
    Representative from Azerbaijan
  • 15.00 Start-up Innovation Award 
    Costas  Christ  CEO Beyond Green Travel and Chairman of the judges of the WTFL Start-up Innovation  Award 
    Start-up innovation partners 
    5 Movers & Shapers 
  • 15.30 Networking Break
  • 16.10 Interview - Walk the Talk 
    Samih Sawiris: Chairman and CEO Orascom Development 
    Winner of Movers & Shapers
  • 16.50 Take-Home Message- Visualiser
  • 17.00 Farewell 
    Reto Wittwer: Chairman of the Advisory Board World Tourism Forum Lucerne   
    Prof. Martin Barth: General Manager World Tourism Forum Lucerne 
  • 17.10 Swiss Farewell Fondue

OPTIONAL PROGRAMMES- available on  21, 22, 25, 26 April 2015

  • SKIING DAY (08.00 – 18.00) 

    Mount Titlis is part of the Engelberg-Titlis region, central Switzerland’s biggest skiing area. The “Top of Central Switzerland” is famous for its spectacular views and great skiing, even in late spring. You will be provided with all the equipment you need, and an experienced instructor will be there for you throughout the day. 

    CHF 90.00 (incl. journey, equipment, skiing instructor, lunch) 
     
  • TOUR IN LUCERNE (09.00 – 14.00) 

    Lucerne ranks amongst the world’s prettiest cities, and there is so much to see. René will take you to an unforgettable tour through Lucerne: the old town and Luzern’s Landmark, the Kapellbrücke (Chapel Bridge), the oldest covered wooden bridge in Europe, the Löwendenkmal and many other attractions. René offers daily surprises and history that will make you feel more like a local and not as a “tourist”. 

    CHF 40.00 (incl. lunch, personal guide) 

  • DAY TOUR FROM LUCERNE: UNESCO BIOSPHERE ENTLEBUCH TOUR (09.00 – 18.00) 

    This is a fully-guided eco-discovery tour that showcases authentic Switzerland aboard the world’s first 100% electric bus. Tour highlights also inlcude visiting a real Swiss farm, spectacular Alpine scenery and meeting local people. 

    CHF 80.00 (incl. local lunch, personal guide) 
Posted by at